What Ad Agencies Should Be Doing to Demonstrate Their Value in 2022 They’re fighting against the commoditization of their work.
What Ad Agencies Should Be Doing to Demonstrate Their Value in 2022
They’re fighting against the commoditization of their work.
Real Change Comes From Within When It Comes to Your Team’s Well-Being
We made the decision to formalize our approach.
The Evolution of Corporate Holiday Gift-Giving Can Actually Improve Workplace Culture
A personalized mug or keychain won't cut it anymore.
McDonald’s Moves U.S. Media Buying and Planning to Publicis Groupe’s Starcom from Omnicom’s OMD
“Since we started working with Publicis last year, they have demonstrated a deep understanding of McDonald's consumers, real clout in the digital marketplace and a proven track record of innovating [...]
The 10 Biggest Creative and Media Account Changes of 2021
Coca-Cola and Mercedes-Benz topped this year’s big moves.
We Are Rosie Now Valued at $110 Million After Growth Investment
We Are Rosie saw 556% growth in the last year and has grown its network of freelancers to 10,000.
Digital Agency Croud Acquires Verb Brands and impakt Advisors
The acquisitions will expand on its digital web design and development capabilities, as well as influencer marketing and data services.
I Couldn’t Help But Wonder …. Is 48 Hours The New Turnaround Time?
Creating a viral tv spot without Ryan Reynolds can be challenging, but anything is possible when brands take calculated risks.
Designer Outlet Owner McArthurGlen Tasks Wavemaker With $40 Million European Account
The designer outlet shopping center company owns 26 locations across 10 countries.
Lessons From Sabbatical That I Will Bring Back With Me to the Office
Time in ‘The Great Outdoors’ turned into a period of reflection and a mental health refresh.
From the Creator’s Perspective, Here’s What Makes a Good Influencer Marketing Agency
Creators share their red flags when it comes to management.
Applications Are Open for Adweek’s 2022 Media Agency of the Year
Submit an application by January 10 to be considered for Adweek's Media Agency of the Year award.