When people are valued and earn a living wage, it supports a higher quality of life and motivation to continue.Christina Reichl/Getty Images

What Ad Agencies Should Be Doing to Demonstrate Their Value in 2022

Outlook

They’re fighting against the commoditization of their work.


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15 Creative-First Agencies We’re Watching in 2022

Year in Review

From legacy shops like Ogilvy to rising players like Gut and We Are Rosie.

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How to Build a Company That Values Wellness

Columnist Network

The pressure to be perceived as impermeable can be tremendous.

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The Evolution of Corporate Holiday Gift-Giving Can Actually Improve Workplace Culture

Voice

A personalized mug or keychain won't cut it anymore.

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McDonald’s Moves U.S. Media Buying and Planning to Publicis Groupe’s Starcom from Omnicom’s OMD

Accounts

“Since we started working with Publicis last year, they have demonstrated a deep understanding of McDonald's consumers, real clout in the digital marketplace and a proven track record of innovating [...]

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The Best Agency Holiday Cards of 2021

Year in Review

Efforts range from the silly to the seriously charitable.

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The 10 Biggest Creative and Media Account Changes of 2021

Year in Review

Coca-Cola and Mercedes-Benz topped this year’s big moves.

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We Are Rosie Now Valued at $110 Million After Growth Investment

Independent Agencies

We Are Rosie saw 556% growth in the last year and has grown its network of freelancers to 10,000.

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13 Campaigns That Made Ad Pros Jealous in 2021

Ads of the Year

From brilliant PSAs to unexpected collaborations, this work made creatives envious.

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Digital Agency Croud Acquires Verb Brands and impakt Advisors

Mergers & Acquisitions

The acquisitions will expand on its digital web design and development capabilities, as well as influencer marketing and data services.

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I Couldn’t Help But Wonder …. Is 48 Hours The New Turnaround Time?

Voice

Creating a viral tv spot without Ryan Reynolds can be challenging, but anything is possible when brands take calculated risks.

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Designer Outlet Owner McArthurGlen Tasks Wavemaker With $40 Million European Account

Accounts

The designer outlet shopping center company owns 26 locations across 10 countries.

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Lessons From Sabbatical That I Will Bring Back With Me to the Office

Voice

Time in ‘The Great Outdoors’ turned into a period of reflection and a mental health refresh.

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Applications Are Open for Adweek’s 2022 Media Agency of the Year

Media Agencies

Submit an application by January 10 to be considered for Adweek's Media Agency of the Year award.