Abraxas Higgins hosts Clubhouse show 9AM in LondonClubhouse

What Will 2022 Bring? We Don’t Know, but Zoltar Does

Perspective

The famous coin-op mystic flexes his marketing muscle in augmented reality.


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Legal Cannabis Could Become a $30 Billion US Industry in 2022. Here’s Where It Will Grow

Beer, Spirits & Cannabis

Still federally illegal, the category has boomed amid the pandemic and shows no sign of slowing.

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How a University Counselor Landed at The Hershey Company

Leadership & Talent

How Ryan Riess went from art history to counseling to the candy giant.

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Introducing Adweek’s 2022 Global Theme

Outlook

Thought starters for your business strategy in the new year.

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Adweek’s 2022 Outlook for Media, Marketing and Tech

Outlook

Our editors boldly predict where an industry facing another year of uncertainty is headed.

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Is 2022 the Year Brands Get Serious About Crypto?

Outlook

The tech will have a dedicated space on the marketing floor at CES for the first time.

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The Great Brand Identity Crisis: Coming in 2022

Outlook

2021 was the year of intensified marketer grand-standing, asserting new purpose and looking for ways to meet the moment.

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Infographic: Hybrid Workers Are Exercising More and Are Therefore More Optimistic

Data Points

Respondents who are working out more said they feel happier and healthier.

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Top Branding Fails of 2021—and What (If Anything) Brands Learned

Year in Review

Here are the most original and memorable gaffes, from the grievous to the trivial, in a year that was loaded with them.

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A Look Back at 2021’s Best Celebrity Partnership Meals

Year in Review

Putting stars on the menu is the kind of low-cost, efficient concept that made fast-food famous.

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Top 5 Plant-Based Food Campaigns of 2021

Year in Review

As plant-based food is expected to continue its double-digit growth, besting 2020's $7 billion in retail sales, marketing in the category has a new attitude.

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Fastest Growing Brands of 2021 Include Streamers (Again), Vaccine Producers and Fin Tech

Year in Review

Paramount+ takes the top spot, with HBO Max, Moderna and TikTok close behind.

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The ‘Explosive’ Growth Expected for Sports Betting Ads in America

Sports Marketing

The level of advertising spend over the last year in the country is estimated to have reached $336 million.

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Marketing Leaders Are Amplifying Results by Tapping Into Audio

Audio & Podcasting

They're using it to create an authentic, meaningful connection.

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What It Looks Like To Take A Stand: Top 2021 Inclusive Marketing Moments

Voice

Brands like Mastercard, Lyft, PepsiCo, and Budweiser made ads to make a difference.

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Heinz Gives Call of Duty Players a Safe Place to Snack

Gaming

Call of Duty players have found secret spots where they can safely dip out of the game.