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McDonald’s Moves U.S. Media Buying and Planning to Publicis Groupe’s Starcom from Omnicom’s OMD

“Since we started working with Publicis last year, they have demonstrated a deep understanding of McDonald's consumers, real clout in the digital marketplace and a proven track record of innovating [...]

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The 10 Biggest Creative and Media Account Changes of 2021

Coca-Cola and Mercedes-Benz topped this year’s big moves.

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Designer Outlet Owner McArthurGlen Tasks Wavemaker With $40 Million European Account

The designer outlet shopping center company owns 26 locations across 10 countries.

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On the Beach Reveals European Aspirations With Quiet Storm Summer Campaign Brief

The online travel retailer previously worked with Uncommon Studio prior to the recent pitch.

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Eli Lilly Awards U.S. Media Business to Publicis Groupe’s Zenith

This is the latest in a streak of account wins for Publicis.

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Dunkin’ Names Anomaly Its New Creative Agency of Record

The new agency follows BBDO who handled creative for three years

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Inside DDB Sydney’s Custom Agency Model for McDonald’s

DDB Sydney's dedicated McDonald's team is planning to welcome back McDonald's Australia and all of the client's agency partners to its office every Wednesday, beginning in January.

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How Coca-Cola’s Mammoth Agencies Review Is Impacting the Industry

Brand explains its next steps with WPP's OpenX and its strategic creative roster.

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10 KFC Campaigns That Defined the Brand’s Wieden+Kennedy Era

Wieden+Kennedy didn't just bring back Colonel Sanders; it also brought out his sexy side.

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How Remote Work May Forever Change the Co-Located Agency Model

Some embedded agency teams have yet to return to the office.

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Coca-Cola Names WPP as Global Marketing Network Partner

WPP will run the brand's portfolio across 200 countries and territories.

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Wieden+Kennedy Confirms It Will Part Ways With KFC

"We had such a great seven years working with this brand. The work we did together changed them and changed us." - a Wieden+Kennedy spokesperson.

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Facebook Names Publicis Groupe’s Spark Foundry as Its Global Media Agency of Record

The agency will handle Meta's portfolio of brands.

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LegalZoom Names OMD Its Media Agency of Record

OMD wins the $100 million LegalZoom media account.