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Programmatic Players Lunge Toward Connected TV in 2022

Pain points worsened last year after early growth. Can technology solve the problems?

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PubMatic Teams Up With NewsGuard to Implement Additional Brand Safety Measures

It's the latest SSP to use the database to weed out untrustworthy publishers.

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Amazon Public Policy Chief Lartease Tiffith Jumps to IAB

Washington D.C. execs are permeating into tech firms and ad land.

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The Pentagon Is Using Ad Blockers to Counter Malvertising

The Department of Defense has deployed ad-blocking methods according to a letter sent to Congress.

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OpenX Fined $2 Million For Breaching Children’s Data Privacy Law

The Federal Trade Commission (FTC) announced a settlement of $2 million with OpenX, the programmatic advertising company, for allegedly collecting personal information from children under 13 without parental consent. The complaint filed [...]

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Here’s What Startups Need to Know Before Pitching Their Businesses to Ad Agencies

Spoiler: Too much jargon is never a good look.

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5 Ways to Make the Most of CES 2022

This is not the year to wing it at the biggest tech convention.

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To Prune Ads.Txt Files, Publishers Are Turning to New Tools

Sellers.guide scans the documents and flags errors, helping reduce ad fraud.

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Moneysavingexpert.com’s Martin Lewis Warns UK Advertising Sector to Stamp Out Scam Ads

Digital advertising industry must regulate before consumer trust reaches new lows

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Cookie Alternative Custodian Prebid Boosts Board With News Corp and Mediavine Execs

Prebid's role in figuring out a common currency for audience targeting post-third-party cookies is growing

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BuzzFeed is the Latest Publisher Adopting Yahoo’s Third-Party Cookie Replacement

Latest phase centers on growing addressable audience pools, giving marketers the scale needed as the use of third-party cookies dwindles.

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Teads Co-Founder Steps Down as Chief Commercial Officer Rises to co-CEO

Pierre Chappaz will continue to serve as chair of the board of directors while Jeremy Arditi will step into his role as co-chief executive officer.

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Drive-Thrus, AI … and Empathy

The implications behind replacing human interactions within the consumer journey.

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This Cozy Fireplace Video Raises Vital Funds for People Facing Homelessness

The more views this virtual log fire gets, the more money is donated to Shelter.

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Google Ads Rolls Out Performance Max Globally

Google Ads has announced Performance Max, a service it claims will help advertisers bolster incremental reach by as much as 13%.