Programmatic Players Lunge Toward Connected TV in 2022
Pain points worsened last year after early growth. Can technology solve the problems?
PubMatic Teams Up With NewsGuard to Implement Additional Brand Safety Measures
It's the latest SSP to use the database to weed out untrustworthy publishers.
Amazon Public Policy Chief Lartease Tiffith Jumps to IAB
Washington D.C. execs are permeating into tech firms and ad land.
The Pentagon Is Using Ad Blockers to Counter Malvertising
The Department of Defense has deployed ad-blocking methods according to a letter sent to Congress.
OpenX Fined $2 Million For Breaching Children’s Data Privacy Law
The Federal Trade Commission (FTC) announced a settlement of $2 million with OpenX, the programmatic advertising company, for allegedly collecting personal information from children under 13 without parental consent. The complaint filed [...]
Here’s What Startups Need to Know Before Pitching Their Businesses to Ad Agencies
Spoiler: Too much jargon is never a good look.
5 Ways to Make the Most of CES 2022
This is not the year to wing it at the biggest tech convention.
To Prune Ads.Txt Files, Publishers Are Turning to New Tools
Sellers.guide scans the documents and flags errors, helping reduce ad fraud.
Moneysavingexpert.com’s Martin Lewis Warns UK Advertising Sector to Stamp Out Scam Ads
Digital advertising industry must regulate before consumer trust reaches new lows
Cookie Alternative Custodian Prebid Boosts Board With News Corp and Mediavine Execs
Prebid's role in figuring out a common currency for audience targeting post-third-party cookies is growing
BuzzFeed is the Latest Publisher Adopting Yahoo’s Third-Party Cookie Replacement
Latest phase centers on growing addressable audience pools, giving marketers the scale needed as the use of third-party cookies dwindles.
Teads Co-Founder Steps Down as Chief Commercial Officer Rises to co-CEO
Pierre Chappaz will continue to serve as chair of the board of directors while Jeremy Arditi will step into his role as co-chief executive officer.
Drive-Thrus, AI … and Empathy
The implications behind replacing human interactions within the consumer journey.
This Cozy Fireplace Video Raises Vital Funds for People Facing Homelessness
The more views this virtual log fire gets, the more money is donated to Shelter.
Google Ads Rolls Out Performance Max Globally
Google Ads has announced Performance Max, a service it claims will help advertisers bolster incremental reach by as much as 13%.