Legal Cannabis Could Become a $30 Billion US Industry in 2022. Here’s Where It Will Grow
Still federally illegal, the category has boomed amid the pandemic and shows no sign of slowing.
Adweek Staffers Share Their Favorite Stories of 2021
Complete with passion projects, breaking new marketing ground and feel-good moments.
Here’s How People Feel About Boozy Holiday Office Parties and Family Gatherings
According to a recent survey, 70% of people think there’s too much booze served at employer-sponsored holiday parties, and 54% said a relative's drunken antics "changed the family dynamic."
Top 5 Cannabis Marketing Moves of 2021
From activations to campaigns to film, this part of the industry is seeing a boon that doesn't seem like it's going to end any time soon.
Kate Hudson Mixes Chronic Holiday Cocktails With King St. Vodka and THC-Laced Cann
The star-studded video breaks ground by featuring the popular “social tonic” as a key ingredient in a festive adult refreshment.
450 Cannabis Brands Gathered in Palm Springs. Here’s What You Could Learn From Them
Adweek attended the recent cannabis convention Hall of Flowers, held for the first time in Palm Springs, picking up on the latest industry trends and getting a serious contact high.
Johnnie Walker Supports Social Venues With International Initiative ‘The Walkers’
The campaign will run across 10 countries featuring local artists aiming to revive spaces impacted by pandemic restrictions.
Why Athletes Defied Brazil’s Laws to Perform a 135-Meter High Stunt
'The Mountain Intervention' stunt performed for Cerveza Patagonia saw 10 athletes walk the highline in São Paulo, Brazil.
Why This Cannabis Brand Made an 850-Pound Pot Brownie—Possibly the World’s Largest
Multi-state cannabis company MariMed celebrates "OG" weed culture with an 850-pound brownie stunt.
These Custom Sailor Jerry Holiday Sweaters Showcase Tattoos
The brand is named after a tattoo artist in Hawaii.
Heineken Provides Free Beer as Placeholder Christmas Presents
1,500 packages will be available in the fortnight run-up to Christmas.
Miller High Life’s DIY Kit Lets Consumers Build Their Own Gingerbread Dive Bars
The limited-edition kit puts an adult spin on the traditional gingerbread house.
Snoop Dogg’s Gin Indoggo Bottles His Persona
Snoop Dogg is more hands-on with Indoggo gin than he has been with other products.
Happy Danksgiving: How the Holiday Season Has Become a Boom Time for Cannabis
69% of cannabis consumers say they turn to it for stress relief at family holiday gatherings.
For Green Wednesday, Cannabis Retailers Are Firing Up the In-Store Experience
As customers shift back to brick-and-mortar retail, the day before 'Danksgiving' becomes a shopping spree.