Chanel’s Advent Calendar Is a (PR) Nightmare Before Christmas
What the response to the poorly received festive product says about Gen Z consumers.
Why Levi’s Backed an Anti-Gender Bias Protest for Young Women in Russia
The campaign was created in collaboration with independent agency Friends Moscow.
Avoiding Extra Travel Fees? This Brand Made a Jacket That Lets You Wear Your Baggage
Jacket-On looks like an ordinary yellow jacket at first appearance, but when opened, it shows a number of pockets perfect for hidden storage.
Bombas CMO on Using Learning as a Love Language
How the CMO is leveraging her north star as a driver for big career decisions
Saks, Yahoo Creative Studios Develop Interactive AR Selfie Filter for Instagram
All featured products are included in the Saks Holiday Gift Guide, In the Know By Yahoo Gift Guide.
British Supermarket Chain’s Christmas Clothing Ad Surprises With LGBTQ+ Subculture Celebration
New spot aims to offer something new as supermarket positions itself as a credible part of the high street fashion landscape over the holiday.
TeePublic’s Nostalgia-Heavy Campaign Takes Us Back to the ’90s
In a time of deep uncertainty, nostalgia has proven to be an extremely powerful force in entertainment and marketing. TeePublic, the largest online marketplace for subculture designs from independent creators, [...]
‘Hands-Free’ Shoe Brand Kizik Gets Physical to Prove Its Point in Slapstick Campaign
“The Easiest Shoes” shows what happens to a consumer who tries to put on the kicks with his hands, even though the brand touts itself as "hands-free."
How Designing T-Shirts Led Michelle Wahler to Beyond Yoga
The activewear brand's co-founder and CEO has always put positivity at the heart of her work.
Champs Sports x Eastbay Tackles Performance and Lifestyle With Brand Unification
The Foot Locker properties join to appeal to Gen Z athletes.
True Religion and 2 Chainz Team Up for a Limited-Edition Capsule Collection
True Religion and 2 Chainz partner for a limited collection ten years after the release of the performer's mixtape, T.R.U. REALigion.
Supply Chain Panic Gives American Giant a Rare Opportunity to Prove Why American-Made Matters
A recent e-mail from the founder was not your typical marketing spiel.
KFC Created a Holiday Sweater for Your Chicken Bucket
The unique spin on branded merch is only available for 3 days, or until supplies run out.
With Abercrombie & Fitch Sitting Pretty, Its Sister Brands Get a Makeover
Gilly Hicks has a new look, plus the arrival of Charli and Dixie D'Amelio's Social Tourist.
Paddington Bear Seeks a Last-Minute Gift for Mr Brown in Barbour’s Nostalgic Christmas Campaign
The campaign, created by Thinking Juice, aims to evoke nostalgia.