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Chanel’s Advent Calendar Is a (PR) Nightmare Before Christmas

What the response to the poorly received festive product says about Gen Z consumers.

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Why Levi’s Backed an Anti-Gender Bias Protest for Young Women in Russia

The campaign was created in collaboration with independent agency Friends Moscow.

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Avoiding Extra Travel Fees? This Brand Made a Jacket That Lets You Wear Your Baggage

Jacket-On looks like an ordinary yellow jacket at first appearance, but when opened, it shows a number of pockets perfect for hidden storage.

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Bombas CMO on Using Learning as a Love Language

How the CMO is leveraging her north star as a driver for big career decisions

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Saks, Yahoo Creative Studios Develop Interactive AR Selfie Filter for Instagram

All featured products are included in the Saks Holiday Gift Guide, In the Know By Yahoo Gift Guide.

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British Supermarket Chain’s Christmas Clothing Ad Surprises With LGBTQ+ Subculture Celebration

New spot aims to offer something new as supermarket positions itself as a credible part of the high street fashion landscape over the holiday.

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TeePublic’s Nostalgia-Heavy Campaign Takes Us Back to the ’90s

In a time of deep uncertainty, nostalgia has proven to be an extremely powerful force in entertainment and marketing. TeePublic, the largest online marketplace for subculture designs from independent creators, [...]

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‘Hands-Free’ Shoe Brand Kizik Gets Physical to Prove Its Point in Slapstick Campaign

“The Easiest Shoes” shows what happens to a consumer who tries to put on the kicks with his hands, even though the brand touts itself as "hands-free."

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How Designing T-Shirts Led Michelle Wahler to Beyond Yoga

The activewear brand's co-founder and CEO has always put positivity at the heart of her work.

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Champs Sports x Eastbay Tackles Performance and Lifestyle With Brand Unification

The Foot Locker properties join to appeal to Gen Z athletes.

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True Religion and 2 Chainz Team Up for a Limited-Edition Capsule Collection

True Religion and 2 Chainz partner for a limited collection ten years after the release of the performer's mixtape, T.R.U. REALigion.

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Supply Chain Panic Gives American Giant a Rare Opportunity to Prove Why American-Made Matters

A recent e-mail from the founder was not your typical marketing spiel.

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KFC Created a Holiday Sweater for Your Chicken Bucket

The unique spin on branded merch is only available for 3 days, or until supplies run out.

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With Abercrombie & Fitch Sitting Pretty, Its Sister Brands Get a Makeover

Gilly Hicks has a new look, plus the arrival of Charli and Dixie D'Amelio's Social Tourist.

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Paddington Bear Seeks a Last-Minute Gift for Mr Brown in Barbour’s Nostalgic Christmas Campaign

The campaign, created by Thinking Juice, aims to evoke nostalgia.