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A Look Back at 2021’s Best Celebrity Partnership Meals

Putting stars on the menu is the kind of low-cost, efficient concept that made fast-food famous.

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Heinz Gives Call of Duty Players a Safe Place to Snack

Call of Duty players have found secret spots where they can safely dip out of the game.

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Adweek Staffers Share Their Favorite Stories of 2021

Complete with passion projects, breaking new marketing ground and feel-good moments.

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Delivery-Only TikTok Kitchen Restaurants Are Coming in March

The video creation platform teamed up with Grubhub, Virtual Dining Concepts.

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How Cadbury Focused on Generosity to Deepen Consumer Connections

Three years ago the Mondelez-owned chocolatier refocused from being a brand that delivers 'joy' to one that could inspire kindness in consumers.

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A Restaurant Creates a Catalog Full of Odd Gifts Inspired by Pizza

Canadian casual dining brand Boston Pizza (BP) is embracing nostalgia this Christmas with its Holiday Wish List, designed to resemble the catalogs of yesteryear. Created in partnership with agency john [...]

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Campbell’s CMO on Modernizing the Nostalgic Brand

CPG veteran Linda Lee discusses the insight-fueled redesign of Campbell's condensed soup

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Australian Playstation Fans Have the Chance to Taste Iconic Dishes From Video Games

Agency Amplify partnered with three restaurants and Deliveroo to create and distribute meals featured in major franchises.

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Swedes Give Some Lovin’ to Their Muffins in 7-Eleven Campaign

The two-week nationwide campaign showcases how important fika treats are to the country.

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Here’s Why Advent Calendars Are a Marketing Godsend for Brands This Holiday Season

Inside the trend that's been a marketing godsend during the holiday season.

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Here Are the Surreal Retro Ads That Ran During the Diff’rent Strokes, Facts of Life Reboot

Maximum Effort revives the '80s with Jack in the Box, Kraft Heinz and more during live event's ad breaks.

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A Snack Brand Known for Its Humorous Ads Shines Light on Mental Health Struggles at Christmas

Walkers' ad follows a man putting on a brave face at a holiday party before opening up to a friend.

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McDonald’s Gifts the Official Mariah Menu Ad and Limited Merch Line

Carey's spot is a holiday celebration complete with background dancers and a Vegas-style stage.

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El Pollo Loco Amplifies Its Cultural Roots With Its First-Ever Online Merch Shop

In an effort to bring the importance of collaborating with local creators to the forefront, El Pollo Loco launched Loco Gifts and Gear, its first-ever merch store.

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These Holiday Cups From Panera and TikTok Creator Emily Zugay Are Ugly on Purpose

The line includes four uniquely designed cups that mostly shirk traditional holiday iconography to make room for Zugay's satirical flair.