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Heinz Gives Call of Duty Players a Safe Place to Snack

Call of Duty players have found secret spots where they can safely dip out of the game.

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EA Teams With Influencer Bretman Rock to Position The Sims as ‘a Self-Discovery Tool’

The 'Find Yourselves' campaign aims to promote the ability of The Sims to help people create any version of themselves.

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ESports Group Evil Geniuses Plots Branding Evolution Under New Global Marketing Head Krystal Hauserman

The 15-year marketing veteran is taking on the role of vice president and global head of marketing.

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Australian Playstation Fans Have the Chance to Taste Iconic Dishes From Video Games

Agency Amplify partnered with three restaurants and Deliveroo to create and distribute meals featured in major franchises.

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Facebook Gaming Adds New Social Features for Streamers, Viewers

Users can see them in action in new game Pac-Man Community.

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IAB Sets 2022 Hybrid NewFronts Date, Creates PlayFronts for Gaming Industry

The organization makes a return to in-person events.

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Halo Infinite’s Cinematic Ad Captures the History and Future of Heroism

From our early ancestors to space battles, conflict and bravery remain constants.

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How EA Sports Is Using Gaming to Funnel Fandom in Real Life

The brand leveraged its diverse community to accelerate mid-pandemic growth.

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Madden NFL 22 Celebrates a Classic Bo Jackson Campaign With a New Cover

Players will receive in-game items and have the chance to win more starting Nov. 19.

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Twitch and AT&T Partner on Discovering the Next Generation of Streamers

AT&T and Twitch will select 12 gamers and offer mentorship, equipment upgrades and sponsorship.

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Pokémon GO Creator Niantic’s First Brand Campaign Showcases why the Metaverse Needs Reality

Two-minute film from Pokémon creator explores how game players are living in a real-world metaverse with both sides connected by technology.

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Creative Agency We Are Social Amplifies International Gaming Approach

It will aim to integrate its gaming approach within its future service offer.

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How Twitch Gaming Landed Ally Financial, American Eagle as Official Marketing Partners

The Amazon-owned streaming platform focused on brands outside of those associated with the sector.

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Why Building Communities Should Start With Fortifying Brand Love Through Relationships

YouTube Gaming's Elizabeth Del Valle on delivering memorable experiences to creators and the future of virtual worlds.

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DoorDash Ups Its Game to Better Reach Gen Z and Millennials

The food delivery app turns to Twitch and esports.