Expect Unexpected Brand Partnerships, Says The LEGO Group’s Head of US Marketing
The Lego Group's Cristina Liquori on her career and what's next for the industry.
Why Building Communities Should Start With Fortifying Brand Love Through Relationships
YouTube Gaming's Elizabeth Del Valle on delivering memorable experiences to creators and the future of virtual worlds.
Sunwink Is Altering the Sexiest Part of Your Grocery Store
CMO and co-founder Jordan Schenck turns passion into purpose for the next generation of plant-powered products.
With No Third-Party Cookies, Brands Must Prioritize Martech
It's critical for companies to shift to a strategy centered around first-party data, says Bloomberg Media's Chris Marino.
Taboo Categories, Like Pooping, Inspire Tushy Founder to Innovate
Discover how Miki Agrawal disrupts lines that sorely needed elevating
Marketing Innovators Share Which Brand’s Post Is ‘Best-in-Class’
Leaders from McDonald's, PepsiCo, Spotify and more share their favorite social moments.
How Shannon Womack’s Investment Banking Knowledge Helps Create Premium Delta Experiences
Delta's general manager of U.S. brand marketing believes creativity and quantitative skills are not mutually exclusive
To Combat Bias in Advertising, IBM Is Enlisting AI’s Help
Randi Stipes talks about the inherent bias in targeting audiences and creating messages
Could You be Curated by Kohl’s? The Retailer Wants to be Your Digital Personal Shopper
Chad Melnick has kept Kohl's at the edge of innovation, starting with partnerships with Facebook in 2019 to get the retailer a foot in the door when it comes to [...]
How An Engaged Community Keeps Peloton Pedaling Its Way to Success
Members are highly engaged online, whether on the Peloton platform or through social media channels, explains Jayvee Nava, VP of Community.
Universal Pictures Celebrates the Resiliency of Black Culture With Candyman
Studio's svp of multicultural marketing Fabian Castro chats on working with Jordan Peele, Kevin Hart and other creators
How DEI-Speak Can Become Business-Speak With Companywide Adoption
The vp of diversity and inclusion at SiriusXM/Pandora talks DEI's importance for any business' success.
Playboy Enters the NFT Space by Building Alongside Engaged Fans
Jamal Dauda, vp of blockchain innovation, chats brand implications and the Web 3.0 era.
Don’t Measure Views: Check Attention Instead, Advises NBA’s VP of Paid and CRM
Larisa Johnson discusses the omnichannel customization of the NBA's 'That's Game' campaign
Brands Must Figure out Their Audio Identity, Says PepsiCo’s Gabe Alonso
Head of digital platforms and community, energy drinks, advises marketers to think about how their products sound to consumers