Alt Image Text

The 6 Most Important Media Mergers of 2021

In a year of acquisitions, these are the ones to watch.

Alt Image Text

How NCT 127 Turns Original Content Into a Winning Digital Marketing Strategy

For the K-pop phenomenon, album promotions can include anything from late-night show parodies to mini music videos.

Alt Image Text

Adweek Staffers Share Their Favorite Stories of 2021

Complete with passion projects, breaking new marketing ground and feel-good moments.

Alt Image Text

7 Publishers on What’s in Store for 2022

The publishing universe stands poised for another year of radical transformation.

Alt Image Text

From Books to Bookings: Lonely Planet Turns Travel Operator Under Red Ventures

The travel guide publisher aims to expand into travel booking.

Alt Image Text

Mika and Indeed Reignite Partnership for 2022 Music and Networking Tour

Mika and Indeed are also hiring a "Content Roadie" for their tour titled For the Rite of Spring.

Alt Image Text

How British ‘Institution’ Radio Times Remains Relevant in the Digital Era

Launching its Christmas edition, managing director Dom Murray discusses the magazine's commercial opportunities.

Alt Image Text

How BDG’s Parent Portfolio Creatively Helps Brands Put Purpose Over Products

Brands have seen Scary Mommy, Fatherly and The Dad—all recently acquired from Some Spider Studios by Bustle Digital Group (BDG) in July—as the go-to partners for family-focused content that reflects [...]

Alt Image Text

Pivot to Video—Vox Media Brings Its Podcast to Salesforce+

Starting in early 2022, the podcast will go on-camera, and clips of the footage will air exclusively on the new streaming platform.

Alt Image Text

How Publishers Are Using Read-Later Apps to Reach Audiences in New Ways

Slate, Texas Monthly and The Atlantic have announced partnerships with Pocket.

Alt Image Text

To Prune Ads.Txt Files, Publishers Are Turning to New Tools

Sellers.guide scans the documents and flags errors, helping reduce ad fraud.

Alt Image Text

Gallery Media Group Is on Pace to Generate $50 Million in Revenue

The women’s lifestyle title increased revenue 72% increase year over year.

Alt Image Text

Group Black and She Media Announce Partnership to Channel Ad Budgets to Black-Owned Media

The Group Black Network is an extension of Group Black’s mission to strengthen Black media.

Alt Image Text

This Vietnamese Publisher Is Expanding to Target 5 Million Ex-Pats in the US and Beyond

The news and business publisher aims to attract a readership of over 5 million Vietnamese ex-pats living in the U.S., Germany, Australia and the U.K.

Alt Image Text

With an Eye on Speed, Group Nine Media Is the Latest Publisher Flaunting On-Site Shopping

The debut coincides with PopSugar’s first TikTok-centric Holiday gift guide show.