What Will 2022 Bring? We Don’t Know, but Zoltar Does
The famous coin-op mystic flexes his marketing muscle in augmented reality.
To Find Growth on TikTok, Marketers Need to Think Granular and Niche
It's no longer a platform brands and creators don't understand.
Companies Are Betting on a New Form of Conversational Commerce
Startups want to sell to consumers through text messages and chat windows.
Live Sports Don’t Just Keep Linear TV Afloat—They Boost Streaming, Too
Marketers used to overlook digital buys, even during the Super Bowl, but no longer.
Legal Cannabis Could Become a $30 Billion US Industry in 2022. Here’s Where It Will Grow
Still federally illegal, the category has boomed amid the pandemic and shows no sign of slowing.
TV Execs and Ad Sales Chiefs Reveal Their Top Priorities for 2022
From strengthening creative partnerships to safely returning to the office.
15 Shows That Will Air Their Final Episodes in 2022
Better Call Saul, Ozark and This Is Us are among the series preparing their final bows.
Introducing Adweek’s 2022 Global Theme
Thought starters for your business strategy in the new year.
What Ad Agencies Should Be Doing to Demonstrate Their Value in 2022
They're fighting against the commoditization of their work.
2022 Will Be a Year of Unintended Consequences From the Pivot to Privacy
Publishers and platforms brace for a battle over contextual data.
The Next Big Deal That Will Change TV Is Just Around the Corner
With Warner Bros. Discovery and MGM-Amazon percolating, it’s only a matter of time before there’s even more consolidation.
The Great Brand Identity Crisis: Coming in 2022
2021 was the year of intensified marketer grand-standing, asserting new purpose and looking for ways to meet the moment.
Programmatic Players Lunge Toward Connected TV in 2022
Pain points worsened last year after early growth. Can technology solve the problems?
Is 2022 the Year Brands Get Serious About Crypto?
The tech will have a dedicated space on the marketing floor at CES for the first time.
A Marketer’s Guide to Getting Started in the Metaverse
2022 is the year to claim a digital beachhead, or watch competitors claim it first.