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To Connect Consumers’ Searches to Brands, Focus on Delivering Answers, Not Keywords

Too many marketers mistakenly believe that investing in improving their Google search results is sufficient.

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As Out of Home Recovers, OAAA Builds Up Leadership Team

The new executives are expected to expand the trade group's data and creative capabilities.

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Marketers Need to Understand the Difference Between Segments and Personas

No customer is just a sum of product purchases and clicks.

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While Valuable, Publishers Can’t Afford to Get Distracted by First-Party Data

While publishers may be able to infer some level of intent based on user behavior across their sites, there are limitations to what an individual publisher can do.

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Crossing the Finish Line: How Audio Out of Home Helps Brands Make the Sale

It’s become an increasingly attractive tool in marketers' arsenals since it's measurable and available at scale on programmatic exchanges.

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6 Important Google Ads Changes You Need to Know

Marketers are left confused in the middle of the holiday shopping season.

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Place Exchange Gets Inside Uber OOH as Riders Return

The deal comes as the industry has continued to point to signs of a comeback after last year’s spending in the category dropped by 29%.

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Holiday Catalogs Feel the Impact of Labor Shortages, Supply Chain (and yes, the Pandemic)

Even the paper they’re printed on—and the specialists who make the presses run–are in short supply.

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As Privacy Diminishes Ad Attribution, Dentsu and Snap Beef Up Performance Measurement Alliance

The breadth of the agency’s scale, combined with the app platform’s own analytics represents one defense against the cookieless future.

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What’s in a Web Page Title? Google May Decide for You

The search giant's attempts at greater clarity for users may muddle marketers' messages.

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Lagunitas Shifted to Social When In-Person Wasn’t Doable

When concerts and festivals shut down, the beer brand had to pivot.

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Data Axle Genie Conjures a Solution for Aflac Amid the Pandemic

The data cleansing platform generated more than 2.1 million leads for agents.

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NBCU Targets Bravo Fans With Virtual Bazaar and Shoppable Instagram Series

A livestreamed live-shopping series will air beginning on Black Friday.

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Hold On, We’ve Entered a Digital Marketing Time Warp

How performance marketers can leverage accelerated industry trends.

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6 Retail Marketing Predictions for 2022

Retail media will remain a hot field but still won't close the loop, and more insights.