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Live Sports Don’t Just Keep Linear TV Afloat—They Boost Streaming, Too

Marketers used to overlook digital buys, even during the Super Bowl, but no longer.

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The ‘Explosive’ Growth Expected for Sports Betting Ads in America

The level of advertising spend over the last year in the country is estimated to have reached $336 million.

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A Different Kind of Globetrotting: How the NBA Made Inroads in India

Ranveer Singh and Kevin Durant helped export the league’s culture—but kids have carried basketball from Punjab to Kerala.

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Adweek Staffers Share Their Favorite Stories of 2021

Complete with passion projects, breaking new marketing ground and feel-good moments.

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The NHL Takes a Holiday Break as Covid-19 Cancellations Put Sports Marketing on Ice

A pandemic surge also has forced the NBA, NFL and NCAA to shift their schedules as marketing partners tread cautiously

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Retired NBA All-Star Kevin Garnett Is Still Really Competitive in Funny BetMGM Ads

Kevin Garnett may have retired from basketball, but he still enjoys the thrill of winning in these new BetMGM spots.

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NBC Sports Will Broadcast USFL Football Games Next Year

The company joins Fox Sports to present games.

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Kevin Durant’s Thirty Five Ventures and Boardroom Announces Strategic Partnership With Coinbase

An ad celebrating the news will hit digital and OOH Dec. 16th.

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Brands Line Up for Truly Hard Seltzer NHL PreGame Fan Festival

The event accompanies the 2022 Discover NHL Winter Classic game Jan. 1 in Minneapolis.

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Don’t Call It a Rebrand: The NHL’s Coyotes Turn to Overlooked Fans for Survival

Arizona's hockey team learns to speak to its home crowd.

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Meta Courts Sports Creators on World Trick Shot Day

Media agency Team Whistle brings on influencers for Harlem Globetrotters 'holiday.'

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How Data Is Rewriting the Super Bowl Marketing Playbook

It’s increasingly difficult for brands to predict the return on Super Bowl ads by connecting online fan behavior to real-world engagement and shopping activity.

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Sports Organizations Are Scrambling to Get In on the NFT Craze

Teams and leagues see the tech as a way to expand their memorabilia markets and boost their brands.

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Your Courtside Seat to Brandweek Sports Marketing Summit 2021

Marketers and executives from major sports leagues and sports professionals discuss the sports landscape of the past year and what the future holds.

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Foot Locker ‘Celebrates’ Gen Z With Social Stars and Stripers

Global campaign features big names like Dixie D'Amelio as well as its own employees.