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These NFTs Are ‘2021’s Worst Holiday Gift.’ Here’s Why You Should Buy Them Anyway

VisitLEX and agency Cornett created 'Non-Fungible Thoroughbreds' as a cheeky holiday gift and a fundraiser for a horse charity.

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From Books to Bookings: Lonely Planet Turns Travel Operator Under Red Ventures

The travel guide publisher aims to expand into travel booking.

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Bookings Boon: All Consumers Want This Holiday Season Is to Travel

Vrbo leads the way as Expedia, Airbnb, Kayak and others target Gen Z and YouTube viewers.

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On the Beach Reveals European Aspirations With Quiet Storm Summer Campaign Brief

The online travel retailer previously worked with Uncommon Studio prior to the recent pitch.

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Avoiding Extra Travel Fees? This Brand Made a Jacket That Lets You Wear Your Baggage

Jacket-On looks like an ordinary yellow jacket at first appearance, but when opened, it shows a number of pockets perfect for hidden storage.

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This Holiday Season, You Can Stay in the Grinch’s Mt. Crumpit Cave

To give travelers a unique experience Vacasa, a vacation rental management platform and Dr. Seuss Enterprises team up to create an immersive stay just north of Who-ville in the Grinch's [...]

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Away Launches Passport Scholarship Fund to Help Students Explore the World

Away's partnership with Global Glimpse began in early 2020, providing financial support, mentorship and luggage donations.

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Visit Sweden Asks Tourists to Explore the Real Places Behind Ikea’s Product Names

Forsman & Bodenfors' campaign features a tongue-in-cheek film attempting to entice visitors by boasting of the places behind Ikea’s range.

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Low-Cost Carriers Fly Above Covid-19 Turbulence

Domestic leisure travel made budget airlines pandemic-proof as legacy brands lost business and international fares.

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Inside Iceland’s Hit Parody of Mark Zuckerberg’s Metaverse Film

Shot in one day after a snowstorm at the Blue Lagoon, the film has been covered by media outlets all around the world

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Uber Knows How to Move People and Products. Next: Showing Up

CMO Thomas Ranese on how company will balance community and commerce.

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International Travel Comeback Grounded by Pandemic Realities

U.S. airline marketers prep for more visitors, but demand remains uneven.

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Newark Finally Gets a Worthy Celebration in This Lovely, Multifaceted Tourism Film

The longform tourism spot shows Newark from a wide range of angles.

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Data Finds a Home in Vacation Rental Marketing

Vacasa and Twilio teamed up to help property owners woo travelers during the pandemic.

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How COP26’s Host Nation Scotland Is Using the Summit to Change Sustainability Behaviors

The Scottish Government is using the international stage to demonstrate its leadership on climate change.