These NFTs Are ‘2021’s Worst Holiday Gift.’ Here’s Why You Should Buy Them Anyway
VisitLEX and agency Cornett created 'Non-Fungible Thoroughbreds' as a cheeky holiday gift and a fundraiser for a horse charity.
From Books to Bookings: Lonely Planet Turns Travel Operator Under Red Ventures
The travel guide publisher aims to expand into travel booking.
Bookings Boon: All Consumers Want This Holiday Season Is to Travel
Vrbo leads the way as Expedia, Airbnb, Kayak and others target Gen Z and YouTube viewers.
On the Beach Reveals European Aspirations With Quiet Storm Summer Campaign Brief
The online travel retailer previously worked with Uncommon Studio prior to the recent pitch.
Avoiding Extra Travel Fees? This Brand Made a Jacket That Lets You Wear Your Baggage
Jacket-On looks like an ordinary yellow jacket at first appearance, but when opened, it shows a number of pockets perfect for hidden storage.
This Holiday Season, You Can Stay in the Grinch’s Mt. Crumpit Cave
To give travelers a unique experience Vacasa, a vacation rental management platform and Dr. Seuss Enterprises team up to create an immersive stay just north of Who-ville in the Grinch's [...]
Away Launches Passport Scholarship Fund to Help Students Explore the World
Away's partnership with Global Glimpse began in early 2020, providing financial support, mentorship and luggage donations.
Visit Sweden Asks Tourists to Explore the Real Places Behind Ikea’s Product Names
Forsman & Bodenfors' campaign features a tongue-in-cheek film attempting to entice visitors by boasting of the places behind Ikea’s range.
Low-Cost Carriers Fly Above Covid-19 Turbulence
Domestic leisure travel made budget airlines pandemic-proof as legacy brands lost business and international fares.
Inside Iceland’s Hit Parody of Mark Zuckerberg’s Metaverse Film
Shot in one day after a snowstorm at the Blue Lagoon, the film has been covered by media outlets all around the world
Uber Knows How to Move People and Products. Next: Showing Up
CMO Thomas Ranese on how company will balance community and commerce.
International Travel Comeback Grounded by Pandemic Realities
U.S. airline marketers prep for more visitors, but demand remains uneven.
Newark Finally Gets a Worthy Celebration in This Lovely, Multifaceted Tourism Film
The longform tourism spot shows Newark from a wide range of angles.
Data Finds a Home in Vacation Rental Marketing
Vacasa and Twilio teamed up to help property owners woo travelers during the pandemic.
How COP26’s Host Nation Scotland Is Using the Summit to Change Sustainability Behaviors
The Scottish Government is using the international stage to demonstrate its leadership on climate change.