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2022’s Food Impact Trends Are All About Climate Change

It takes almost 100 times as much land to produce a gram of protein from beef or lamb versus peas.

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The Evolution of Corporate Holiday Gift-Giving Can Actually Improve Workplace Culture

A personalized mug or keychain won't cut it anymore.

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What It Looks Like To Take A Stand: Top 2021 Inclusive Marketing Moments

Brands like Mastercard, Lyft, PepsiCo, and Budweiser made ads to make a difference.

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It’s About Time All Brands Include Black Santa Claus

Nearly half of children under the age of 15 in the U.S. identify as non-white, calling for a revamp of a more inclusive holiday experience.

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The Myth of the Creative Rockstar and What Having an A-Team Does to Your B-Team

How to think about managing a creative team to success.

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Did Peloton Pull a Fast One or Have They Learned From a History of PR Blunders?

Learnings and provocations from the Peloton and the Sex and the City fallout and response.

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I Couldn’t Help But Wonder …. Is 48 Hours The New Turnaround Time?

Creating a viral tv spot without Ryan Reynolds can be challenging, but anything is possible when brands take calculated risks.

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Chanel’s Advent Calendar Is a (PR) Nightmare Before Christmas

What the response to the poorly received festive product says about Gen Z consumers.

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Lessons From Sabbatical That I Will Bring Back With Me to the Office

Time in ‘The Great Outdoors’ turned into a period of reflection and a mental health refresh.

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What Marketers Must Consider When Raising AAPI Community Awareness

Shining a spotlight on the AAPI community’s origin stories will win hearts, minds and wallets.

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3 Ways to Tap Into 2022’s Biggest Logo Design Trends 

There are undercurrents of revival, possibility and optimism in visual culture right now.

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Here’s What Startups Need to Know Before Pitching Their Businesses to Ad Agencies

Spoiler: Too much jargon is never a good look.

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5 Ways to Make the Most of CES 2022

This is not the year to wing it at the biggest tech convention.

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Sorry Doesn’t Need to Be the Hardest Word

Lessons in PR for C-suite leaders and brands that don’t know how to apologize correctly.

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What I Learned From Launching a Streaming Platform During the Pandemic

How a start-up without outside funding was able to succeed where Quibi failed.