Consumer trends point to peas, fungi and seaweed as 2022 growth crops.Getty Images

Companies Are Betting on a New Form of Conversational Commerce

Ecommerce

Startups want to sell to consumers through text messages and chat windows.


Alt Image Text

8 Ways Shopping Will Evolve in 2022

Outlook

It’s a series of small yet (mostly) familiar changes.

Alt Image Text

Cleaning Has Changed From a Chore to an Act of Care for Loved Ones

Year in Review

The industry is pushing this subtle yet significant shift in perception.

Alt Image Text

Livestream Shopping Is Poised to Grow Even More in 2022

Ecommerce

Experts say it will take a couple years for the U.S. to reach an inflection point.

Alt Image Text

General Mills Promotes Doug Martin to Chief Brand and Disruptive Growth Officer

Leadership & Talent

Martin's responsibilities include overseeing consumer experience and building modern brands.

Alt Image Text

Top 5 Cannabis Marketing Moves of 2021

Year in Review

From activations to campaigns to film, this part of the industry is seeing a boon that doesn't seem like it's going to end any time soon.

Alt Image Text

Shopping in 2021 Was at Times Live and Fast-Moving While Also Slow and Steady

Year in Review

Six big commerce trends that emerged over the last year.

Alt Image Text

PepsiCo Proves Slam Dunk for LeBron James as He Expands Role to Rep Another Brand

CPG & Grocery

A new spot for Ruffles is set to debut Christmas Day.

Alt Image Text

How Legacy Packaged Food Brands Plan to Maintain Momentum in 2022

Year in Review

With a mix of innovation, TikTok and balancing health with indulgence.

Alt Image Text

‘And Just Like That’ Costume Designers Show Off Thrifted Fashion

Ecommerce

A collaboration with ThredUp allows customers to shop from themed closets.

Alt Image Text

‘Check Out’ the Commerce Week 2021 Video Gallery

Commerce Week

The three-day virtual event featured the Mars Agency, MNTN and VaynerMedia.

Alt Image Text

Nike Acquires Virtual Sneaker Maker With Sights Set on Metaverse Shopping

Emerging Tech

The athletic-wear company is laying a stake in the metaverse with the acquisition of virtual sneaker seller RTFKT.

Alt Image Text

Fido and Fluffy Can Tell Santa What They Want Directly at PetSmart

B-to-C

A photo op ties in the retailer's pet apparel collection.

Alt Image Text

Ford’s Latest Delivery Pilot Will Bring Groceries to Detroit Seniors

Technology

The automaker hopes to learn 'the best methods for future autonomous goods delivery.'

Alt Image Text

Amazon One Makes the Leap to Air Travel

Technology

Hectic holiday travelers can buy snacks with their palms at one Dallas airport.

Alt Image Text

The Future of Gift-Giving Is Thrifted

Sustainability

A new Adweek-Morning Consult survey showed just over a quarter of U.S. adults will give pre-owned items.