Cleaning Has Changed From a Chore to an Act of Care for Loved Ones

The industry is pushing this subtle yet significant shift in perception

One of the greatest feats a marketer can pull off is altering how shoppers think and feel about a particular aspect of life—especially if the transformation involves positioning a product or service as a necessity. The strategy takes time and is more likely to work in some categories than others. But if done right, it’s far better at generating long-term sales than a funny tweet or sleek app.