How WeTransfer Went From Tech Service to Oscar Qualifier
WeTransfer has an unusual approach to its creative projects with artists.
How UK Creative Leaders Want to Disrupt ‘Archaic’ Non-Diverse Industry
Adweek asked UK creative leaders about the future of leadership and talent.
Ford’s Underwater Dance Is a Surprisingly Elegant Ad for a Pickup Truck
Ford stages an elegant underwater dance to demonstrate its truck's wading depth
A Snack Brand Known for Its Humorous Ads Shines Light on Mental Health Struggles at Christmas
Walkers' ad follows a man putting on a brave face at a holiday party before opening up to a friend.
Publicis Italy Is Adweek’s 2021 International Agency of the Year
The shop became a standout in the Publicis Groupe stable by creating culturally relevant work during a global crisis.
This Anti-Drunk Driving Campaign Is a Surreal Ode to Male Friendship
The campaign asks young men to intervene if their friends are tempted to drive drunk.
How Chilly’s Feel-Good Marketing Aims to Make Sustainability Accessible to All
Chilly's ad features a diverse cross-section of the U.K.
Visit Sweden Asks Tourists to Explore the Real Places Behind Ikea’s Product Names
Forsman & Bodenfors' campaign features a tongue-in-cheek film attempting to entice visitors by boasting of the places behind Ikea’s range.
This Chocolate Brand’s Shocking Film About Domestic Violence Has Gone Viral
Greek chocolate firm's film shows how many women can become trapped in toxic relationships.