PubMatic Teams Up With NewsGuard to Implement Additional Brand Safety Measures
It's the latest SSP to use the database to weed out untrustworthy publishers.
Samsung Ads Partners with Data Platforms to Bring more Marketer Dollars to TV
Samsung Ads is partnering with data providers including Acxiom, Adobe, Experian, LiveRamp, Merkle, and Oracle.
Optable Names Former Index Exchange James Prudhomme as CRO
Prudhomme will oversee Optable's global commercial growth and expansion.
Advertisers Handed Direct Access to NBCUniversal’s Peacock Through Yahoo Deal
One telecom brand found 92% of viewers on Peacock were not reached on linear.
Cookie Alternative Custodian Prebid Boosts Board With News Corp and Mediavine Execs
Prebid's role in figuring out a common currency for audience targeting post-third-party cookies is growing