Portrait of Meseret Ambachew

Meseret Ambachew

Meseret is Adweek's ad tech reporter focusing on programmatic, ad buying, tech M&A and the digital economy. Before joining Adweek in 2021, Meseret was a media technology analyst at Digitas North America.

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PubMatic Teams Up With NewsGuard to Implement Additional Brand Safety Measures

Ad Tech

It's the latest SSP to use the database to weed out untrustworthy publishers.

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Samsung Ads Partners with Data Platforms to Bring more Marketer Dollars to TV

Programmatic

Samsung Ads is partnering with data providers including Acxiom, Adobe, Experian, LiveRamp, Merkle, and Oracle.

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Index Exchange Hires to Cement its CTV Future

Programmatic

The ad tech platform has 50 tech roles currently open to manage its new exchange.

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Optable Names Former Index Exchange James Prudhomme as CRO

Programmatic

Prudhomme will oversee Optable's global commercial growth and expansion.

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CTV Measurement Firm Innovid Up 10% in NYSE Debut

Programmatic

As advertisers eye the prospect of connected TV, more firms are attracted to going public.

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Advertisers Handed Direct Access to NBCUniversal’s Peacock Through Yahoo Deal

Connected TV

One telecom brand found 92% of viewers on Peacock were not reached on linear.

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Cookie Alternative Custodian Prebid Boosts Board With News Corp and Mediavine Execs

Programmatic

Prebid's role in figuring out a common currency for audience targeting post-third-party cookies is growing