Portrait of Mollie Cahillane

Mollie Cahillane

Mollie has been Adweek's reporter covering the business of connected TV since January, 2021. Before Adweek, Mollie was an editor at Cablefax and has also worked for The Daily Mail and People.

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Live Sports Don’t Just Keep Linear TV Afloat—They Boost Streaming, Too

Sports Marketing

Marketers used to overlook digital buys, even during the Super Bowl, but no longer.

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How Smart TV and Connected TV Platforms Measure Up at the End of 2021

Year in Review

Smart TVs were responsible for nearly all the growth among big screens in 3Q.

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Here’s How Much Streamers Spent on TV Advertising in 2021

Year in Review

Discovery+ and DirecTV Stream spent the most.

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NBCU’s Fresh Prince Reboot Will Debut Super Bowl Sunday on Peacock

Super Bowl

The game and the series will both stream on Peacock.

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NBC Sports Will Broadcast USFL Football Games Next Year

Programming & Performance

The company joins Fox Sports to present games.

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Roku and YouTube End Lengthy Standoff as YouTube TV Returns to Platform

Connected TV

Sides reach multiyear carriage agreement after earlier accusations of anticompetitive behavior.

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As Its Original Content Strategy Pays Off, Roku Plans to Double Down in 2022

Connected TV

The former Quibi shows were a bright spot for the connected TV platform.

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Lifetime’s Newest Holiday Movie Is Actually Olay Branded Content

Programming & Performance

A Merry & Bright Makeover follows last year’s A Recipe for Seduction mini-movie with KFC.