Portrait of Patrick Kulp

Patrick Kulp

Patrick Kulp is an emerging tech reporter at Adweek. He covers creative innovation, AR, VR, artificial intelligence and the future of 5G. Patrick holds degrees in economics and political science from UC Santa Barbara. He previously worked as a business reporter for Mashable.

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Companies Are Betting on a New Form of Conversational Commerce

Ecommerce

Startups want to sell to consumers through text messages and chat windows.

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Is 2022 the Year Brands Get Serious About Crypto?

Outlook

The tech will have a dedicated space on the marketing floor at CES for the first time.

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Livestream Shopping Is Poised to Grow Even More in 2022

Ecommerce

Experts say it will take a couple years for the U.S. to reach an inflection point.

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CES Plans to Push Forward With an In-Person Conference Despite Omicron Concerns

CES

The conference has announced extra measures, such as rapid tests for each attendee.

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Nike Acquires Virtual Sneaker Maker With Sights Set on Metaverse Shopping

Emerging Tech

The athletic-wear company is laying a stake in the metaverse with the acquisition of virtual sneaker seller RTFKT.

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Sports Organizations Are Scrambling to Get In on the NFT Craze

Sports Marketing

Teams and leagues see the tech as a way to expand their memorabilia markets and boost their brands.

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How CVS Is Using IBM Watson’s AI to Encourage People to Get Their Flu Shots

Artificial Intelligence

The company has teamed up with IBM Watson Advertising to create a campaign that attempts to identify and target at-risk areas before the flu hits.

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Mozilla’s Anti-Gift Guide Rates Presents With the Worst Privacy Violations

Ecommerce

Among the most intrusive products are the Facebook Portal, Amazon Echo Dot and Peloton Bike.

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Prime Video’s Giant Anamorphic Billboards for Wheel of Time Literally Pop

Amazon

Promotion for the new Prime series will also include a live battle scene in Times Square.

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Why Vodafone Had to Change Its Slogan When the Pandemic Hit

Brand Purpose

The telecom worked to establish a new sense of purpose.