Portrait of Robert Klara

Robert Klara

Robert Klara is the senior editor of brands at Adweek, specializing in the evolution and impact of brands. He is also the author of three nonfiction books: FDR's Funeral Train: A Betrayed Widow, a Soviet Spy and a Presidency in the Balance; The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence; and The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America.

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What Will 2022 Bring? We Don’t Know, but Zoltar Does

Perspective

The famous coin-op mystic flexes his marketing muscle in augmented reality.

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Top Branding Fails of 2021—and What (If Anything) Brands Learned

Year in Review

Here are the most original and memorable gaffes, from the grievous to the trivial, in a year that was loaded with them.

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Here’s How Pantone Landed On Very Peri as Its Official Color of 2022

Outlook

A peek at the inner workings of the legendary arbiter of trendy hues.

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Here’s Why Advent Calendars Are a Marketing Godsend for Brands This Holiday Season

CPG & Grocery

Inside the trend that's been a marketing godsend during the holiday season.

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Piercing Pagoda Has a New Name, but Its Main Service Is Still Free With Purchase

Perspective

The Japan-inspired kiosk knows it needed to change with the times.

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Why Papa John’s Is Breaking With Fast-Food Tradition and Nixing Its Menu Boards

Food & Beverage

That and other design changes are the latest steps in a long post-Schnatter turnaround.

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Timeless Cool of Martini & Rossi Goes Beyond James Bond

Perspective

The Italian wine in 007's signature drink is shaking up cocktail culture all over again.

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Supply Chain Panic Gives American Giant a Rare Opportunity to Prove Why American-Made Matters

Fashion & Apparel

A recent e-mail from the founder was not your typical marketing spiel.

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Facebook Debuted Its New Name Amid Its Biggest PR Crisis. Will the Timing Hurt or Help?

Platforms

'Meta' may have been in the works a long time, but that doesn't free it from scrutiny.

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Sick of Orange Juice That Tastes Like Dirty Pennies? Tropicana Toothpaste May Be the Solution

CPG & Grocery

OJ tastes bad after brushing your teeth, and that's a savory opportunity for PepsiCo's juice giant Tropicana.