Portrait of Samantha Nelson

Samantha Nelson

Samantha Nelson is a freelance writer for Adweek covering advertising and brand creativity.

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Heinz Gives Call of Duty Players a Safe Place to Snack

Gaming

Call of Duty players have found secret spots where they can safely dip out of the game.

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Volvo’s New Campaign Depicts Its Charging Stations as Essential—Even to Competitors

Automotive

A 30-second spot declares that “Volvo is leading the installation of charging stations across Brazil” and features footage of the branded stations being used by the drivers of a BMW [...]

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‘And Just Like That’ Costume Designers Show Off Thrifted Fashion

Ecommerce

A collaboration with ThredUp allows customers to shop from themed closets.

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This Chocolatier Is Giving Out Red Velvet Bars to Celebrate Being the Ricardos

Ecommerce

The limited-edition chocolate inspired by Lucille Ball comes free with online orders.

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Bumble Moves Into Retail With Gear for Dating

Retailing

The app's expansion beyond pairing people up continues.

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Indeed and Lena Waithe Team Up Again to Provide Opportunities for BIPOC Filmmakers

Creative

Lena Waithe and Indeed have extended their partnership to give funding and mentorship to another class of filmmakers.

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Every Pup Is Perfect in This Adorable BarkBox Holiday Spot

Retailing

The ad encourages pet owners to “celebrate your perfect pup” with the Rudolph the Red-Nosed Reindeer BarkBox.

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PetSmart Makes It Possible to Twin With Your Pet in Bespoke Sweaters

Retailing

This year, PetSmart is making sure pets aren’t left out of the fun by giving away 150 of what it calls “Pawliday Sweater” sets.

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‘Tis the Season for Buy Now, Pay Later

Ecommerce

Klarna and Afterpay report big gains among holiday shoppers.

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This Plant-Based Brand Is Celebrating the ‘Changemakers Blazing Unconventional Paths’

Diversity, Equity and Inclusion

The "Daring Moves" campaign kicks off with with a video featuring Olympic fencer Miles Chamley-Watson.