Portrait of Shannon Miller

Shannon Miller

Shannon Miller is Adweek's creative and inclusion editor and host of the Adweek podcast "Yeah, That's Probably an Ad." Before joining Adweek in 2021, Shannon was news editor at The A.V. Club. Shannon holds a bachelor's degree from Florida State University.

Alt Image Text

A Marketer’s Guide to Getting Started in the Metaverse

Outlook

2022 is the year to claim a digital beachhead, or watch competitors claim it first.

Alt Image Text

Adnatomy: How Dating App BLK Turned “Vax That Thang Up” Into the Song of the Summer

Adweek Original Video

When Black-centric dating app BLK, a subsidiary of Match Group, and Atlanta-based agency Majority saw an opportunity to reach out to the Black community, they didn't opt for the preachy [...]

Alt Image Text

How NCT 127 Turns Original Content Into a Winning Digital Marketing Strategy

Creative

For the K-pop phenomenon, album promotions can include anything from late-night show parodies to mini music videos.

Alt Image Text

How BDG’s Parent Portfolio Creatively Helps Brands Put Purpose Over Products

Brand Purpose

Brands have seen Scary Mommy, Fatherly and The Dad—all recently acquired from Some Spider Studios by Bustle Digital Group (BDG) in July—as the go-to partners for family-focused content that reflects [...]

Alt Image Text

The 25 Best Ads of 2021

Ads of the Year

Work from around the world that made an impact.

Alt Image Text

McDonald’s Gifts the Official Mariah Menu Ad and Limited Merch Line

Food & Beverage

Carey's spot is a holiday celebration complete with background dancers and a Vegas-style stage.

Alt Image Text

Mischief @ No Fixed Address Is Adweek’s 2021 Breakthrough Agency of the Year

Agency of the Year

The indie shop creates 'a safe space for dangerous ideas.'

Alt Image Text

These Holiday Cups From Panera and TikTok Creator Emily Zugay Are Ugly on Purpose

Retailing

The line includes four uniquely designed cups that mostly shirk traditional holiday iconography to make room for Zugay's satirical flair.

Alt Image Text

Forget Naughty or Nice: SickKids’ Holiday Campaign Introduces ‘The Brave List’

Ad of the Day

Though the tone at the start of the ad resembles the dreamlike cadence most common in the holiday stories that are prevalent during this time of year, it shifts into [...]

Alt Image Text

New Ads From the NHL Assures Fans That This Season Will Be Anything But ‘Regular’

Sports Marketing

The "Nothing Regular" campaign debuts with four spots that highlight the moments that separate hockey from the rest of athletics, such as players resorting to lacrosse tactic to create playmaking [...]