Portrait of Shannon Miller

Shannon Miller

Shannon Miller is Adweek's creative and inclusion editor and host of the Adweek podcast "Yeah, That's Probably an Ad." Before joining Adweek in 2021, Shannon was news editor at The A.V. Club. Shannon holds a bachelor's degree from Florida State University.

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A Marketer’s Guide to Getting Started in the Metaverse


2022 is the year to claim a digital beachhead, or watch competitors claim it first.

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Adnatomy: How Dating App BLK Turned “Vax That Thang Up” Into the Song of the Summer

Adweek Original Video

When Black-centric dating app BLK, a subsidiary of Match Group, and Atlanta-based agency Majority saw an opportunity to reach out to the Black community, they didn't opt for the preachy [...]

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How NCT 127 Turns Original Content Into a Winning Digital Marketing Strategy


For the K-pop phenomenon, album promotions can include anything from late-night show parodies to mini music videos.

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How BDG’s Parent Portfolio Creatively Helps Brands Put Purpose Over Products

Brand Purpose

Brands have seen Scary Mommy, Fatherly and The Dad—all recently acquired from Some Spider Studios by Bustle Digital Group (BDG) in July—as the go-to partners for family-focused content that reflects [...]

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The 25 Best Ads of 2021

Ads of the Year

Work from around the world that made an impact.

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McDonald’s Gifts the Official Mariah Menu Ad and Limited Merch Line

Food & Beverage

Carey's spot is a holiday celebration complete with background dancers and a Vegas-style stage.

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Mischief @ No Fixed Address Is Adweek’s 2021 Breakthrough Agency of the Year

Agency of the Year

The indie shop creates 'a safe space for dangerous ideas.'

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These Holiday Cups From Panera and TikTok Creator Emily Zugay Are Ugly on Purpose


The line includes four uniquely designed cups that mostly shirk traditional holiday iconography to make room for Zugay's satirical flair.

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Forget Naughty or Nice: SickKids’ Holiday Campaign Introduces ‘The Brave List’

Ad of the Day

Though the tone at the start of the ad resembles the dreamlike cadence most common in the holiday stories that are prevalent during this time of year, it shifts into [...]

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New Ads From the NHL Assures Fans That This Season Will Be Anything But ‘Regular’

Sports Marketing

The "Nothing Regular" campaign debuts with four spots that highlight the moments that separate hockey from the rest of athletics, such as players resorting to lacrosse tactic to create playmaking [...]