Stephen is Adweek's Europe bureau chief based in Glasgow. Before joining Adweek in 2021, Stephen spent 14 years at The Drum starting as news editor, rising to online editor and finally executive editor. Stephen holds a bachelor's degree from the University of Glasgow.
The ‘Explosive’ Growth Expected for Sports Betting Ads in America
The level of advertising spend over the last year in the country is estimated to have reached $336 million.
EA Teams With Influencer Bretman Rock to Position The Sims as ‘a Self-Discovery Tool’
The 'Find Yourselves' campaign aims to promote the ability of The Sims to help people create any version of themselves.
Martin Short Has a Dream About Lower-Cost Medicines as He Fronts SingleCare Campaign
Medicine discounter SingleCare is leaning into the opportunity to engage audiences through laughter with the Emmy and Tony-award winning actor.
How Cadbury Focused on Generosity to Deepen Consumer Connections
Three years ago the Mondelez-owned chocolatier refocused from being a brand that delivers 'joy' to one that could inspire kindness in consumers.
Melted Gondola Car Stunt Created to Raise Awareness of Aspen Temperature Increase
The sculpture was created for a ski resort to highlight the impact of the 3-degree temperature rise over the last 75 years.
Digital Agency Croud Acquires Verb Brands and impakt Advisors
The acquisitions will expand on its digital web design and development capabilities, as well as influencer marketing and data services.
MediaLink Sold to United Talent Agency in $125 Million Deal
Founded in 2003, the company works with businesses to identify areas of growth around marketing transformation, data and technology.
How British ‘Institution’ Radio Times Remains Relevant in the Digital Era
Launching its Christmas edition, managing director Dom Murray discusses the magazine's commercial opportunities.