Portrait of Stephen Lepitak

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow. Before joining Adweek in 2021, Stephen spent 14 years at The Drum starting as news editor, rising to online editor and finally executive editor. Stephen holds a bachelor's degree from the University of Glasgow.

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The ‘Explosive’ Growth Expected for Sports Betting Ads in America

Sports Marketing

The level of advertising spend over the last year in the country is estimated to have reached $336 million.

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The Weirdest Fragrance Ads of 2021

AdFreak

Never a dull creative sector, here's a look at the strangest entries for the year.

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EA Teams With Influencer Bretman Rock to Position The Sims as ‘a Self-Discovery Tool’

Gaming

The 'Find Yourselves' campaign aims to promote the ability of The Sims to help people create any version of themselves.

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Martin Short Has a Dream About Lower-Cost Medicines as He Fronts SingleCare Campaign

Health and Wellness

Medicine discounter SingleCare is leaning into the opportunity to engage audiences through laughter with the Emmy and Tony-award winning actor.

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13 Campaigns That Made Ad Pros Jealous in 2021

Ads of the Year

From brilliant PSAs to unexpected collaborations, this work made creatives envious.

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How Cadbury Focused on Generosity to Deepen Consumer Connections

Food & Beverage

Three years ago the Mondelez-owned chocolatier refocused from being a brand that delivers 'joy' to one that could inspire kindness in consumers.

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Melted Gondola Car Stunt Created to Raise Awareness of Aspen Temperature Increase

Climate Change

The sculpture was created for a ski resort to highlight the impact of the 3-degree temperature rise over the last 75 years.

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Digital Agency Croud Acquires Verb Brands and impakt Advisors

Mergers & Acquisitions

The acquisitions will expand on its digital web design and development capabilities, as well as influencer marketing and data services.

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MediaLink Sold to United Talent Agency in $125 Million Deal

Mar Tech

Founded in 2003, the company works with businesses to identify areas of growth around marketing transformation, data and technology.

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How British ‘Institution’ Radio Times Remains Relevant in the Digital Era

Media

Launching its Christmas edition, managing director Dom Murray discusses the magazine's commercial opportunities.