Adnatomy: How Dating App BLK Turned “Vax That Thang Up” Into the Song of the Summer
When Black-centric dating app BLK, a subsidiary of Match Group, and Atlanta-based agency Majority saw an opportunity to reach out to the Black community, they didn't opt for the preachy [...]
How NCT 127 Turns Original Content Into a Winning Digital Marketing Strategy
For the K-pop phenomenon, album promotions can include anything from late-night show parodies to mini music videos.
A Restaurant Creates a Catalog Full of Odd Gifts Inspired by Pizza
Canadian casual dining brand Boston Pizza (BP) is embracing nostalgia this Christmas with its Holiday Wish List, designed to resemble the catalogs of yesteryear. Created in partnership with agency john [...]
Here’s How Pantone Landed On Very Peri as Its Official Color of 2022
A peek at the inner workings of the legendary arbiter of trendy hues.
The ICRC Encourages Real Action With Online Reactions in Galvanizing Campaign
The ICRC and Wunderman Thompson Dubai have launched a new campaign asking people to trade in their emojis for dollars and "React for Real."
Melted Gondola Car Stunt Created to Raise Awareness of Aspen Temperature Increase
The sculpture was created for a ski resort to highlight the impact of the 3-degree temperature rise over the last 75 years.
The Myth of the Creative Rockstar and What Having an A-Team Does to Your B-Team
How to think about managing a creative team to success.
Ford’s Underwater Dance Is a Surprisingly Elegant Ad for a Pickup Truck
Ford stages an elegant underwater dance to demonstrate its truck's wading depth
A Snack Brand Known for Its Humorous Ads Shines Light on Mental Health Struggles at Christmas
Walkers' ad follows a man putting on a brave face at a holiday party before opening up to a friend.
It’s Up to Brands to Bridge the Gap Between Art and Tech
Like it or not, machines’ involvement in the creative cycle is here to stay.
This Anti-Drunk Driving Campaign Is a Surreal Ode to Male Friendship
The campaign asks young men to intervene if their friends are tempted to drive drunk.
Pantone Develops a Color Palette to Promote the Beauty of Finland
Developed by OnePlus and Helsinki-based Hasan & Partners, the “True Colors of Finland” campaign aims to capture the country’s character.
Skyn Places Common Unsafe Sex Excuses on Its Packs to Mark World Aids Day
The campaign created by Sid Lee Paris aims to remind everyone that wearing a condom is 'not negotiable.'