There’s a way for brands to find lasting growth on TikTok if they know how to utilize the available resources.Illustration: ChefBoyRG/TikTok

2022 Will Be a Year of Unintended Consequences From the Pivot to Privacy

Outlook

Publishers and platforms brace for a battle over contextual data.


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Adweek’s Most Popular Stories of 2021

Year in Review

NFTs, work-life balance, an uncharacteristic marketing misstep and one little lad.

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The 6 Most Important Media Mergers of 2021

Media

In a year of acquisitions, these are the ones to watch.

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TikTok: How to Use the Visual Enhancement Tool

Platforms

A new feature automatically improves exposure and more

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Cookie Quest: How the Ad Industry Tackled Identity in 2021

Platforms

This year there have been high and low points in the industry’s identity quest.

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Clubhouse Adds Saved Replays

Audio & Podcasting

Abraxas Higgins is its new app icon.

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Instagram: How to Use the Celebration Chat Theme

Chat & Messaging

Users can celebrate New Year's Eve with a new conversation background.

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Triller Enters Reverse Merger With SeaChange, Goes Public, Becomes TrillerVerz

Mergers & Acquisitions

The deal is expected to close in the first quarter of 2022.

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Messenger Adds Holiday-Themed Backgrounds, Gift Wrap to Cash Gifts via Its App

Chat & Messaging

They rolled out for people using Facebook Pay on Android.

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Adweek Staffers Share Their Favorite Stories of 2021

Year in Review

Complete with passion projects, breaking new marketing ground and feel-good moments.

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Messenger: How to Use the Celebration Chat Theme

Chat & Messaging

A new background adds streamers and confetti to conversations.

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Help Wanted? Meta to Shut Down Facebook Jobs Outside Canada, US Feb. 22

Platforms

The tools debuted in those two countries in February 2017.

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6 Months In, Meta’s Bulletin Platform Tops 115 Writers, Publications

Publishing

More than one-half have exceeded 1,000 free email subscribers.

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Instagram: How to Embed a Profile on the Web

Platforms

Users can share their own content or someone else's.

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7 Publishers on What’s in Store for 2022

Year in Review

The publishing universe stands poised for another year of radical transformation.

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From Books to Bookings: Lonely Planet Turns Travel Operator Under Red Ventures

Media

The travel guide publisher aims to expand into travel booking.