2022 Will Be a Year of Unintended Consequences From the Pivot to Privacy

Publishers and platforms brace for a battle over contextual data

With at least 18 months on the clock until Google withdraws support of third-party cookies in Chrome, 2022 is shaping up to be the year the marketing and media industry really kicks the tires on alternative identifiers.

Click for more from this issue

This story first appeared in the Jan. 3, 2022, issue of Adweek magazine. Click here to subscribe.