Twitter said the billboards ‘cover topics and hilarious moments that are uniquely Ghanaian’Twitter

Cosmopolitan’s Messenger Group Effect Celebrates New Year’s Eve

Chat & Messaging

Users can say “cheers” with virtual champagne glasses and chicken nuggets.


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WhatsApp Kicks Off New Year’s Eve Campaign

Chat & Messaging

Its marketing team worked with BBDO on “It’s Not the New Year Until You Get the Message You’ve Been Waiting For.”

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Snap, Mariah Carey Kick Off ‘All I Want for Christmas’ Spotlight Challenge

Platforms

The creator behind the top Snap will receive $50,000.

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Delivery-Only TikTok Kitchen Restaurants Are Coming in March

Food & Beverage

The video creation platform teamed up with Grubhub, Virtual Dining Concepts.

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Messenger, Instagram Movie Mate Lets Fans Scream Along With the Original Scream Film

Platforms

The franchise marks its 25th anniversary with the Jan. 14 theatrical release of Scream (2022).

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Snap, Nielsen: Snap Ads Drive Double the ROI for CPGs vs. Industry Benchmarks

Platforms

Return on ad sales was 1.7 times higher than television advertising for personal care, beauty.

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Instagram Global VP of Marketing Melissa Waters Becomes the Latest Exec to Exit Meta

Leadership & Talent

She joined the company in June 2020 after serving as CMO at Hims & Hers.

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Mariah Carey Shares Her Holiday Home Décor on Pinterest

Platforms

The platform’s “Create Your Take” initiative runs through March.

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CDC Social Campaign Aimed at Vaccine-Hesitant Multicultural Gen-Z, Millennials

Coronavirus

It will run throughout December and remind viewers that safe travel is “just a shot away.”

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e.l.f. Cosmetics, Movers+Shakers Create TikTok Native Holiday Film

Platforms

Big Mood, Big e.l.f.ing City debuts in three segments of three minutes apiece.

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Nextdoor Names Stephanie Lawrence Its First Head of Advertising Agency Development

Leadership & Talent

She joined the neighborhood social network as a client partner in April 2020.

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Rotten Tomatoes Flings Itself Onto a TikTok Jump

Platforms

The recommendation platform will enable creators to incorporate trailers, clips, reviews, ratings, other information.

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Brands Line Up for Truly Hard Seltzer NHL PreGame Fan Festival

Sports Marketing

The event accompanies the 2022 Discover NHL Winter Classic game Jan. 1 in Minneapolis.

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Instagram Shop: How to Watch Live Shopping Videos

Ecommerce

Users can be reminded about upcoming events.

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LinkedIn, Cameo Team Up to Put the ‘Ho Ho Ho’ in Your OOO

Platforms

The first 500 people to request #LinkedOutOfOffice Carolers will receive custom videos for their out-of-office holiday messages.

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Meta Promotes Michelle Klein to VP, Global Business Marketing

Leadership & Talent

She succeeds Mark D’Arcy, who left the company in August.