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Predict the Consumer Trends Impacting 2022

Predict the Consumer Trends Impacting 2022

Emerging consumer trends are multi-million-dollar opportunities you can’t afford to miss. Yet, with the overwhelming amount of data available, it’s challenging to find the signal in the noise. Social media data can help you discover insights from digital-first consumers that identify these shifts.

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Building a Strong Employer Brand in a New Remote World

Building a Strong Employer Brand in a New Remote World

The perception of your brand among your employees not only has an impact on your future recruitment efforts, but also on the future of the business. But in this era of remote and hybrid work, new tactics are needed to make this happen.

Why Location Is the Key to Measuring Customer Intent

Why Location Is the Key to Measuring Customer Intent

While Covid and ecommerce have rewritten the traditional customer journey, a person’s location remains a critical component of their purchasing behavior. In fact, location patterns tell the truth about intent by identifying a more precise consideration set and reducing the impact of clickers who never buy. 

How Proper Representation Affects Brand Loyalty

How Proper Representation Affects Brand Loyalty

Each family’s different makeup influences their purchasing habits and loyalty. Brands can resonate more effectively with their consumers by understanding and representing these differences in their messaging. A square peg doesn’t fit into a round hole; it’s important to communicate to each audience's unique needs.

Customer Growth in the Post-Cookie Future

Customer Growth in the Post-Cookie Future

With anonymous third-party data on the outs and the DMP all but dead, marketers are understandably concerned. But while 69% of marketers expect their advertising performance to decline, most have yet to put new audience targeting solutions in place.

Data Collaboration Is Critical to Cookieless Success

Data Collaboration Is Critical to Cookieless Success

Increased regulation and heightened privacy awareness have made it challenging to access and connect the data needed for a 360-degree view of consumers. This is where data collaboration can fill in the gaps, but such relationships can only operate with mutual consent, security and governance.

Are Dynamic PMPs the Future of Media Trading?

Are Dynamic PMPs the Future of Media Trading?

Today’s media buyers face a myriad of challenges trying to reach consumers in relevant and privacy-friendly ways. At the same time, traders are consistently wrestling with the same manual optimization challenges. But there may be a solution—dynamic private marketplaces (PMPs).

5 Ways to Maximize Campaign ROI Through Social and Media Insights

5 Ways to Maximize Campaign ROI Through Social and Media Insights

When it comes to using social and media data, the most successful brands depend on insights to shed light on their overall brand health, analyze trends, anticipate consumer behavior and monitor the competition to ultimately grow their revenue.  Find out how brands like Tesla, Lululemon and Nike do this.

Using Branded Content to Influence Decision Making

Using Branded Content to Influence Decision Making

Branded content has the ability to address each stage of the customer journey from awareness to consideration to purchase and loyalty. But delivering a personalized experience that aligns the right content with the right customer at the right time in the purchase process can stump even the savviest of marketers.

The Future of Creative Experiences

The Future of Creative Experiences

The creative experience has had to evolve alongside the massive transformation of the digital world. Find out what the future of creativity holds based on an exclusive survey of more than 400 U.S.-based creative professionals to ensure your creativity can deliver a real competitive advantage.

Are You Ready for Another Year of Accelerated Change?

Are You Ready for Another Year of Accelerated Change?

The list of challenges facing marketers isn't getting any shorter: accelerated audience fragmentation, dramatic rate inflation, supply chain disruptions, more walled gardens, and uncertainty about the future privacy and regulatory environment. How will you handle another year of accelerated change?